About Us
The RepxPay Story
The Reputation Exchange PLC was founded in 2016 as a UK fintech built on proprietary patents and a distribution model based on partnership rather than paid acquisition.
Company
A UK fintech, listed and repositioning
The Reputation Exchange PLC (“RepxPay”) is a United Kingdom fintech holding proprietary patents and operating an affiliate distribution strategy that leverages community and social reach to build regulated payment relationships.
The company is committed to building a payment and loyalty marketplace through the development and sale of innovative retail and financial products, with brand value and return on investment at their core. RepxPay shares are admitted to the Emerging Companies Market of the Cyprus Stock Exchange under the ticker REPX.
The company is currently in a phase of restructuring and repositioning, focused on consolidating its regulated product set and strengthening its commercial and financial foundations.
Activities
Products built for partner communities
RepxPay designs and sells products that organisations issue to their own audiences. Partners — companies, associations, foundations, sports clubs, iconic cities and public figures — distribute and promote own-branded payment cards, wallets and services powered by RepxPay.
Each product is designed to improve the everyday experience of the partner's customers, supporters and followers: a payment instrument that carries the brand, rewards engagement and creates a direct, measurable relationship between the organisation and the people who support it.
Business model
Distribution through partnership
RepxPay's model is differentiated by contracted partnerships with organisations and brands across sport, travel, music, culture and tourism. Through these relationships the company gains access to established audiences — frequently in the millions — at a marketing cost far below that of direct customer acquisition.
Revenue is generated across the lifecycle of the product: issuance and subscription, interchange and transaction economics, and, where integrated, the management of funds held on the cards. The result is a scalable model with a high gross-margin profile and recurring revenue characteristics.
We, the fintech
RepxPay is a fintech disrupting traditional banking by combining payment technology with the passion of communities worldwide. The company creates, for brands, sports clubs, institutions, foundations and public figures, the opportunity to monetise their audience through co-branded prepaid cards, debit cards and patented digital products designed for their supporters and followers.
Since inception, the focus has been on onboarding renowned partners and building a committed portfolio of brands with a combined reach of hundreds of millions of people. RepxPay continues to negotiate new partnership agreements to grow its contract pipeline and to innovate in social engagement within the e-money market through its patented cards.
Listed on the Cyprus Stock Exchange Emerging Companies Market, The Reputation Exchange PLC has established a significant foothold in the field, with a leadership focused on disciplined execution, regulatory compliance and long-term shareholder value.
Our positioning
01
UK Fintech
A UK company with proprietary patents and a business model that combines established global payment technologies to create an innovative link between organisations, their communities and their financial transactions.
02
The Market
A visionary approach to the reputation market, enabling clubs, brands, foundations, institutions and public figures to monetise their audience through co-branded prepaid cards, debit cards and patented digital products.
03
Innovation
A pipeline of innovative products — several protected by patents — linking brand loyalty and brand spending, improving the user experience and turning payments into an exclusive channel to the brand.